It doesn’t matter how you beach, as long as you #beachfreely
The new campaign from Reef is a rally cry, calling anyone and everyone to enjoy the beach on their own terms!
Inclusivity, freedom and fun are at the heart of Reef’s #beachfreely campaign proving that regardless of gender, race, age or appearance, we can all beach in our own way. Whether it’s topping up your tan, playing beach games, surfing, taking selfies, climbing trees or making a killer sand fort.
“The beach doesn’t care about what you look like, what you are wearing, or what music you listen to,” says Roger Spatz, President of Reef. The new mantra also lends itself to the brand’s updated impact strategy to help keep beaches clean for everyone to enjoy.
The brand was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to create a brand that embodied their love of surf, travel and beach culture. The brothers produced a high-quality sandal that looked good and could withstand the demands of their active lifestyle – something which Reef is still famous for today.
Over three decades have passed since the brand’s inception, but the message has remained the same; embrace the freedom of the beach.
Reef certainly know the perfect recipe for an epic beach day and their products are designed to make your time on the beach as comfortable and relaxing as possible from their iconic bottle opener on the sole, the innovative cushion bounce footbed or the anatomical arch support.
They’ve not only committed to providing top quality products but are also using their platform as a tool to induce positive environmental and social change. Through their WeHeart program, the brand has continued to maintain and strengthen corporate social responsibility efforts whilst pledging to help preserve and restore beaches so that everyone has the opportunity to Beach Freely.
“Reef has always cared deeply about the environment, people, our team members and how we do business. Since our Purpose is clearer, we can focus on what matters most to us and our consumers,” says Spatz.
Among Reef’s impact plans, the brand is partnering with The Surfrider Foundation, a nonprofit organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches, to sponsor beach cleanups every year. Also, Reef is continuing its long-lasting partnership with Urban Surf 4 Kids to help foster youth enjoy the beach and demonstrate the value of giving back to their local communities.
Embrace the spirit of the beach.
Check out our range of Reef products here.