Hawaii Dreamin’: Women’s Trend Alert

Hawaii Dreamin': Women's Trend Alert

Aloha from Hawaii…

We wish!

As the birthplace of surf, a lifestyle we hold near and dear to our hearts, Hawaii is a paradise of big waves, friendly smiles and sweet smelling hibiscus flowers. A place where the sun shines all year round, flip flops are the state’s shoe of choice, and wearing bright prints is a must.

While not all of us are lucky enough to visit the sunny shores of the Hawaiian Islands, we can all get a taste of the tropical style this summer at Surfdome!

You’ve had the men’s edit – Men’s Hawaiian Prints, now it’s time for the ladies – Hawaii Dreamin’: Women’s Trend Alert. (Cue ukulele background tunes and cute waiter with cocktail…)

Featured Brands: Seafolly, Ted Baker, O’Neill, Baku, Ruby Rocks, Roxy, Animal, Rip Curl, Superdry, Billabong, Pieces, Icon.


The absolute style staple for beach living; these pieces all have a different take on the classic print but with palm leaves and hibiscus in common! The background colours vary too, so take your pick of what suits your skin tone best. Highlights for us are the stunning watercolour print on the Ted Baker set (sold separately), and the bird of paradise floral print on the Baku set (also sold separately).


Womens Bikinis

L-R: Seafolly Bikini Top £59.99 & Bikini Bottom £41.99, Ted Baker Bikini Top £38.99 & Bikini Bottom £28.99, O’Neill Bikini £49.99, Baku Bikini Top £44.99 & Bikini Bottom £39.99



An all over Hawaiian print can be a tricky wear but shorter length day dresses make it easy. Team with simple accessories to let the dress tell the island story. The Animal dress is a cute interpretation with the sweetheart bodice on a baby blue background. While the Ruby Rocks dress grabs our attention too; we just love the way the green palm leaves bounce off the rich red background! The cut out back and tie detail really sets it off, making it a perfect day dress that will take you into the night.


Womens Dresses

L-R: Ruby Rocks £44.99, O’Neill £49.99, Roxy £49.99, Animal £44.99




If a dress is too much Hawaii style for you, then a top is an easy way to break up the prints. Wear over a bikini during the day and team with a plain skirt and wedges for a beachside meal in the eve. Or why not try it over a striped bodycon dress for a stylish pattern clash? Our fave is the Animal tee with its detailed print and bold colours – go on, be brave!

L-R: Animal £24.99, Roxy  £49.99, Rip Curl  £24.99, Roxy £39.99.




Similarly to tops, shorts are an easy way to dip your toe into the trend by teaming with a basic vest or tee. Whether you’re looking for shorts to hit-up the waves or shop ‘til you drop in Waikiki, we’re sure there’s one in this mix to suit you. The Billabong ones look particularly comfy!


Womens Shorts

L-R: Animal £34.99, Roxy £44.99, Superdry  £42.99, Billabong £39.99




And for those who want a hint of tropical without standing out too much, these accessories are a great intro to the trend. Choose your holiday feature – caps, bags, flip flops, scarves, purses or hair clips. Enjoy!


Fashion Accessories

Top Row L-R: Rip Curl £24.99, O’Neill £14.99, Snapback Cap Co £14.99 (Sale Item!)

Bottom Row L-R: Pieces £6.99, Icon £13.99, Ted Baker £58.99


We’re all geared up for summer! Here’s some other posts that may be useful in planning your season…Summer Wedges, Tie Dye & Maxi Dresses. #LiveForSummer!

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